Words we use.
The vocabulary of digital marketing and political PR — defined for the Bangladesh market, in plain English (and Bangla where relevant).
Political PR
Political PR
Public communications strategy for political candidates, parties, and elected officials — candidate image-building, narrative engineering, opposition research, crisis communications.
Open
Narrative Engineering
The deliberate construction of a campaign's core message, tested against constituency demographics and refined for sticking power.
Open
Opposition Research
Systematic intelligence-gathering on an opponent's record, statements, vulnerabilities, and likely lines of attack — used both to anticipate threats and to brief the candidate's own counter-messaging.
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Paid Media
Meta Conversions API (CAPI)
Server-to-server event tracking from your site/CRM to Meta's ad platform, used to recover conversion signal lost to iOS ATT and ad blockers.
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ROAS (Return on Ad Spend)
Revenue generated for every BDT spent on advertising. A ROAS of 4× means BDT 4 of revenue per BDT 1 of ad spend.
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CTR (Click-Through Rate)
The fraction of ad impressions that became clicks. Calculated as clicks ÷ impressions × 100.
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Conversion API
A server-to-server event protocol — Meta's Conversions API, Google's Enhanced Conversions, TikTok's Events API — that sends conversion data directly from the brand's server to the ad platform, bypassing browser tracking that iOS ATT and ad blockers degrade.
Open
SEO
Answer Block
A short 40–60 word self-contained answer placed at the top of a long-form page, designed for AI engines (Google AI Overviews, ChatGPT, Claude, Perplexity) to lift verbatim.
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AEO (Answer Engine Optimization)
Optimizing a page so AI-driven answer engines — Google AI Overviews, Bing Copilot, voice assistants — cite it as the source for direct answers.
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GEO (Generative Engine Optimization)
Optimizing a page so generative engines (ChatGPT, Claude, Perplexity, Gemini) ground their answers in your content when a user asks a related question.
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FAQPage Schema
A schema.org JSON-LD type that marks up a page's FAQ section, telling search engines exactly which question + answer pairs to consider for rich snippets and AI citations.
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JSON-LD Schema
Structured data embedded in a <script type='application/ld+json'> tag, describing the page's entities (Service, Article, Organization, FAQPage, etc.) for machines.
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llms.txt
A plain-text file at /llms.txt that gives AI engines a curated, link-rich summary of the site to ground from — analogous to robots.txt for crawlers.
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robots.txt
A plain-text file at /robots.txt that tells crawlers which paths they're allowed to fetch.
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Speakable
A schema.org property on Article that tells voice assistants (Google Assistant, Alexa) which CSS selector contains the spoken-aloud answer.
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IndexNow
An open protocol that lets a site instantly notify participating search engines (Bing, Yandex, Seznam) when a URL is published, updated, or deleted — bypassing crawl-budget delays.
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Speakable Schema
The schema.org SpeakableSpecification — placed on Article or WebPage JSON-LD with a cssSelector that points voice assistants at the prose they should read aloud as the answer.
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Core Web Vitals
Google's three page-experience metrics — LCP (largest contentful paint, load speed), INP (interaction to next paint, responsiveness), and CLS (cumulative layout shift, visual stability) — used as a ranking signal and surfaced in Search Console.
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Analytics
First-Party Data
Customer data the business collected directly — from its own site, app, CRM, point-of-sale or call centre — as opposed to third-party data bought from data brokers or rented from ad platforms.
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Attribution Window
The look-back period an ad platform credits an ad with a conversion — e.g. a 7-day-click 1-day-view window means Meta will count a purchase as the ad's outcome if it happens within 7 days of a click or 1 day of a view.
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