Attribution Windowঅ্যাট্রিবিউশন উইন্ডো
The look-back period an ad platform credits an ad with a conversion — e.g. a 7-day-click 1-day-view window means Meta will count a purchase as the ad's outcome if it happens within 7 days of a click or 1 day of a view.
What is Attribution Window?
In practice
Attribution windows are the single most over-looked lever in Bangladeshi paid media reporting. Meta defaults to 7-day-click; a hospitality brand selling 30-day-booking-window resorts is invisible under that default. Public Pulse audits attribution windows before every reporting setup and reconciles to first-party booking data so ROAS reflects reality, not the platform's default look-back. Mixing windows across channels — Google's data-driven model vs Meta's 7-day-click — produces double-counting at the campaign-mix level; we normalize.
See also
Related terms.
ROAS (Return on Ad Spend)
Revenue generated for every BDT spent on advertising. A ROAS of 4× means BDT 4 of revenue per BDT 1 of ad spend.
Open
First-Party Data
Customer data the business collected directly — from its own site, app, CRM, point-of-sale or call centre — as opposed to third-party data bought from data brokers or rented from ad platforms.
Open
FAQ
Frequently asked.
- What does Attribution Window mean?
- The look-back period an ad platform credits an ad with a conversion — e.g. a 7-day-click 1-day-view window means Meta will count a purchase as the ad's outcome if it happens within 7 days of a click or 1 day of a view.
- Why does Attribution Window matter for Bangladesh brands?
- Attribution windows are the single most over-looked lever in Bangladeshi paid media reporting.
- Does Public Pulse use Attribution Window in client engagements?
- Yes. Attribution Window is part of how we deliver analytics for clients. Walk through it on a free consultation call.