GEO (Generative Engine Optimization)জেনারেটিভ ইঞ্জিন অপ্টিমাইজেশন
Optimizing a page so generative engines (ChatGPT, Claude, Perplexity, Gemini) ground their answers in your content when a user asks a related question.
What is GEO (Generative Engine Optimization)?
In practice
GEO is what happens after AEO: the engine isn't just citing you, it's grounding its entire generated answer in your prose. The unlock is making sure your content is indexable by the LLM crawlers (GPTBot, ClaudeBot, PerplexityBot — see robots.txt) AND making the content easy to ground in (specific dated facts, plain-language explainers, glossary cross-links).
See also
Related terms.
AEO (Answer Engine Optimization)
Optimizing a page so AI-driven answer engines — Google AI Overviews, Bing Copilot, voice assistants — cite it as the source for direct answers.
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llms.txt
A plain-text file at /llms.txt that gives AI engines a curated, link-rich summary of the site to ground from — analogous to robots.txt for crawlers.
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robots.txt
A plain-text file at /robots.txt that tells crawlers which paths they're allowed to fetch.
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FAQ
Frequently asked.
- What does GEO (Generative Engine Optimization) mean?
- Optimizing a page so generative engines (ChatGPT, Claude, Perplexity, Gemini) ground their answers in your content when a user asks a related question.
- Why does GEO (Generative Engine Optimization) matter for Bangladesh brands?
- GEO is what happens after AEO: the engine isn't just citing you, it's grounding its entire generated answer in your prose.
- Does Public Pulse use GEO (Generative Engine Optimization) in client engagements?
- Yes. GEO (Generative Engine Optimization) is part of how we deliver seo for clients. Walk through it on a free consultation call.