First-Party Dataফার্স্ট-পার্টি ডেটা
First-party data is customer data a business collected directly from its own site, app, CRM, point-of-sale or call centre, as opposed to third-party data bought from brokers or rented from ad platforms. It is the strategic asset for Bangladeshi brands as Meta and Google narrow third-party signal through iOS ATT and cookie deprecation.
What is First-Party Data?
In practice
First-party data is the strategic asset for Bangladeshi brands as Meta and Google narrow third-party signal (iOS ATT, third-party cookie deprecation). The unlock is a clean Customer ID linked across web, Bkash/Nagad transactions, and WhatsApp inbox so you can build audiences and lookalikes inside Meta CAPI / Google Enhanced Conversions without leaking PII. Public Pulse implements first-party data layers as the foundation of every analytics rebuild.
See also
Related terms.
Meta Conversions API (CAPI)
Meta Conversions API (CAPI) is server-to-server event tracking that sends conversions from a site or CRM to Meta's ad platform, recovering signal lost to iOS ATT and ad blockers. Because browser-side pixel firing drops 30–50% or more of events after iOS 14.5, sending the same events from the server gives Meta's bidding a more complete signal.
Open
Attribution Window
The look-back period an ad platform credits an ad with a conversion — e.g. a 7-day-click 1-day-view window means Meta will count a purchase as the ad's outcome if it happens within 7 days of a click or 1 day of a view.
Open
FAQ
Frequently asked.
- What does First-Party Data mean?
- First-party data is customer data a business collected directly from its own site, app, CRM, point-of-sale or call centre, as opposed to third-party data bought from brokers or rented from ad platforms. It is the strategic asset for Bangladeshi brands as Meta and Google narrow third-party signal through iOS ATT and cookie deprecation.
- Why does First-Party Data matter for Bangladesh brands?
- First-party data is the strategic asset for Bangladeshi brands as Meta and Google narrow third-party signal (iOS ATT, third-party cookie deprecation).
- Does Public Pulse use First-Party Data in client engagements?
- Yes. First-Party Data is part of how we deliver analytics for clients. Walk through it on a free consultation call.