Ad Authorizationবিজ্ঞাপন অনুমোদন
Meta’s identity- and location-verification that an advertiser must complete before running ads about elections, politics, or social issues. Without it, political ads are rejected.
What is Ad Authorization?
In practice
Before a single political ad runs, Meta requires the advertiser to confirm a verified identity and an in-country location, and to register who is paying. In Bangladesh this step is the one most local operators skip — and it is exactly why their ads get pulled at the worst moment, often in the final week. Authorization can take days, so Public Pulse completes it per account ahead of the campaign, not at launch. It is the gate the entire operation depends on: no authorization, no compliant reach.
See also
Related terms.
“Paid for by” Disclaimer
The mandatory label on every political ad naming who paid for it. Registered once on an authorized account, it then appears on every ad the campaign runs.
Open
Special Ad Category
Meta’s restricted category for political, electoral, and social-issue ads that limits targeting — no narrowing by age, gender, or detailed personal traits the way commercial ads allow.
Open
Boosted Post
Paying to extend the reach of an existing Facebook or Instagram post. It is the simplest Meta ad — but when the content is political, a boosted post still requires ad authorization and a “Paid for by” disclaimer.
Open
FAQ
Frequently asked.
- What does Ad Authorization mean?
- Meta’s identity- and location-verification that an advertiser must complete before running ads about elections, politics, or social issues. Without it, political ads are rejected.
- Why does Ad Authorization matter for Bangladesh brands?
- Before a single political ad runs, Meta requires the advertiser to confirm a verified identity and an in-country location, and to register who is paying.
- Does Public Pulse use Ad Authorization in client engagements?
- Yes. Ad Authorization is part of how we deliver paid media for clients. Walk through it on a free consultation call.