Ad Authorizationবিজ্ঞাপন অনুমোদন
Ad authorization is Meta’s identity and location verification that an advertiser must complete before running ads about elections, politics or social issues. The advertiser confirms a verified identity and an in-country location and registers who is paying. Without it political ads are rejected, and it can take days to complete.
What is Ad Authorization?
In practice
Before a single political ad runs, Meta requires the advertiser to confirm a verified identity and an in-country location, and to register who is paying. In Bangladesh this step is the one most local operators skip — and it is exactly why their ads get pulled at the worst moment, often in the final week. Authorization can take days, so Public Pulse completes it per account ahead of the campaign, not at launch. It is the gate the entire operation depends on: no authorization, no compliant reach.
See also
Related terms.
“Paid for by” Disclaimer
The “Paid for by” disclaimer is the mandatory label on every political ad naming who paid for it. Registered once during authorization on an authorized account, it is then applied automatically to every ad the campaign runs, and it feeds the public Ad Library where anyone can see what a candidate is running.
Open
Special Ad Category
Special Ad Category is Meta’s restricted classification for political, electoral and social-issue ads. It limits targeting, so advertisers cannot narrow by age, gender, detailed demographics or many interest traits the way commercial ads allow. Campaigns instead build reach on geography and legitimate affinity, and must be designed to perform inside these limits.
Open
Boosted Post
A boosted post is a Facebook or Instagram post that is paid to reach more people, making it the simplest Meta ad. It offers limited targeting, one creative and no frequency control. When the content is political, a boosted post still requires ad authorization and a “Paid for by” disclaimer.
Open
FAQ
Frequently asked.
- What does Ad Authorization mean?
- Ad authorization is Meta’s identity and location verification that an advertiser must complete before running ads about elections, politics or social issues. The advertiser confirms a verified identity and an in-country location and registers who is paying. Without it political ads are rejected, and it can take days to complete.
- Why does Ad Authorization matter for Bangladesh brands?
- Before a single political ad runs, Meta requires the advertiser to confirm a verified identity and an in-country location, and to register who is paying.
- Does Public Pulse use Ad Authorization in client engagements?
- Yes. Ad Authorization is part of how we deliver paid media for clients. Walk through it on a free consultation call.