Paid Media
CTR (Click-Through Rate)ক্লিক-থ্রু রেট
Click-through rate (CTR) is the fraction of ad impressions that became clicks, calculated as clicks ÷ impressions × 100. Benchmarks vary by placement: a 1% CTR on Meta feed is industry average, while the same figure on a search ad is poor. CTR works as a creative-quality signal, but downstream conversion rate is the goal.
What is CTR (Click-Through Rate)?
Click-through rate (CTR) is the fraction of ad impressions that became clicks, calculated as clicks ÷ impressions × 100. Benchmarks vary by placement: a 1% CTR on Meta feed is industry average, while the same figure on a search ad is poor. CTR works as a creative-quality signal, but downstream conversion rate is the goal.
In practice
Benchmark CTRs vary wildly by placement: a 1% CTR on Meta feed is industry-average; the same on a search ad is poor. CTR matters as a creative-quality signal but isn't the goal — conversion rate downstream is.
FAQ
Frequently asked.
- What does CTR (Click-Through Rate) mean?
- Click-through rate (CTR) is the fraction of ad impressions that became clicks, calculated as clicks ÷ impressions × 100. Benchmarks vary by placement: a 1% CTR on Meta feed is industry average, while the same figure on a search ad is poor. CTR works as a creative-quality signal, but downstream conversion rate is the goal.
- Why does CTR (Click-Through Rate) matter for Bangladesh brands?
- Benchmark CTRs vary wildly by placement: a 1% CTR on Meta feed is industry-average; the same on a search ad is poor.
- Does Public Pulse use CTR (Click-Through Rate) in client engagements?
- Yes. CTR (Click-Through Rate) is part of how we deliver paid media for clients. Walk through it on a free consultation call.