ROAS (Return on Ad Spend)বিজ্ঞাপন ব্যয়ের উপর রিটার্ন

In practice

ROAS is the headline metric for e-commerce paid media. The trap: it's a vanity metric in isolation — high ROAS with declining new-customer share is a slow death. Public Pulse reports ROAS alongside new-vs-returning split and contribution-margin ROAS (revenue minus COGS minus ad spend).

FAQ

Frequently asked.

What does ROAS (Return on Ad Spend) mean?

Revenue generated for every BDT spent on advertising. A ROAS of 4× means BDT 4 of revenue per BDT 1 of ad spend.

Why does ROAS (Return on Ad Spend) matter for Bangladesh brands?

ROAS is the headline metric for e-commerce paid media.

Does Public Pulse use ROAS (Return on Ad Spend) in client engagements?

Yes. ROAS (Return on Ad Spend) is part of how we deliver paid media for clients. Walk through it on a free consultation call.