Conversion APIকনভার্সন এপিআই
A server-to-server event protocol — Meta's Conversions API, Google's Enhanced Conversions, TikTok's Events API — that sends conversion data directly from the brand's server to the ad platform, bypassing browser tracking that iOS ATT and ad blockers degrade.
What is Conversion API?
In practice
Conversion API is one of two technical lifts every Bangladeshi e-commerce stack must do post-iOS-14.5 (the other is first-party data). Server-side events restore 30–50% of the conversion signal lost from browser-side pixels. Public Pulse implements Meta CAPI alongside the browser pixel (dedup by event_id), so the platform sees both signals and Meta's bidding has clean attribution. Without CAPI, Meta's algorithm optimizes against a partial dataset and CPA inflates 20–40% over a 6-month decay curve.
See also
Related terms.
Meta Conversions API (CAPI)
Server-to-server event tracking from your site/CRM to Meta's ad platform, used to recover conversion signal lost to iOS ATT and ad blockers.
Open
First-Party Data
Customer data the business collected directly — from its own site, app, CRM, point-of-sale or call centre — as opposed to third-party data bought from data brokers or rented from ad platforms.
Open
ROAS (Return on Ad Spend)
Revenue generated for every BDT spent on advertising. A ROAS of 4× means BDT 4 of revenue per BDT 1 of ad spend.
Open
FAQ
Frequently asked.
- What does Conversion API mean?
- A server-to-server event protocol — Meta's Conversions API, Google's Enhanced Conversions, TikTok's Events API — that sends conversion data directly from the brand's server to the ad platform, bypassing browser tracking that iOS ATT and ad blockers degrade.
- Why does Conversion API matter for Bangladesh brands?
- Conversion API is one of two technical lifts every Bangladeshi e-commerce stack must do post-iOS-14.
- Does Public Pulse use Conversion API in client engagements?
- Yes. Conversion API is part of how we deliver paid media for clients. Walk through it on a free consultation call.