Constituency Targetingআসনভিত্তিক টার্গেটিং
Constituency targeting focuses paid Facebook reach on a specific electoral seat using Meta’s geography and affinity layers, within Special Ad Category limits. It tunes the location radius to union, ward and upazila lines and weights spend toward the pockets that decide the seat, targeting the voters who decide the margin rather than vanity reach.
What is Constituency Targeting?
In practice
A national ad set wastes most of a candidate’s budget on people who cannot vote for them. Constituency targeting tunes the location radius to union, ward, and upazila lines and weights spend toward the pockets that decide the seat. Because political ads sit in the Special Ad Category, this is built on geography and legitimate affinity rather than protected traits. In Bangladesh it also means designing for a mobile, data-light, Bangla-first electorate. Public Pulse targets the seat, tracks reach and frequency against it, and reallocates daily toward the wards that move.
See also
Related terms.
Special Ad Category
Special Ad Category is Meta’s restricted classification for political, electoral and social-issue ads. It limits targeting, so advertisers cannot narrow by age, gender, detailed demographics or many interest traits the way commercial ads allow. Campaigns instead build reach on geography and legitimate affinity, and must be designed to perform inside these limits.
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“Paid for by” Disclaimer
The “Paid for by” disclaimer is the mandatory label on every political ad naming who paid for it. Registered once during authorization on an authorized account, it is then applied automatically to every ad the campaign runs, and it feeds the public Ad Library where anyone can see what a candidate is running.
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Boosted Post
A boosted post is a Facebook or Instagram post that is paid to reach more people, making it the simplest Meta ad. It offers limited targeting, one creative and no frequency control. When the content is political, a boosted post still requires ad authorization and a “Paid for by” disclaimer.
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FAQ
Frequently asked.
- What does Constituency Targeting mean?
- Constituency targeting focuses paid Facebook reach on a specific electoral seat using Meta’s geography and affinity layers, within Special Ad Category limits. It tunes the location radius to union, ward and upazila lines and weights spend toward the pockets that decide the seat, targeting the voters who decide the margin rather than vanity reach.
- Why does Constituency Targeting matter for Bangladesh brands?
- A national ad set wastes most of a candidate’s budget on people who cannot vote for them.
- Does Public Pulse use Constituency Targeting in client engagements?
- Yes. Constituency Targeting is part of how we deliver paid media for clients. Walk through it on a free consultation call.