Special Ad Categoryবিশেষ বিজ্ঞাপন শ্রেণি
Special Ad Category is Meta’s restricted classification for political, electoral and social-issue ads. It limits targeting, so advertisers cannot narrow by age, gender, detailed demographics or many interest traits the way commercial ads allow. Campaigns instead build reach on geography and legitimate affinity, and must be designed to perform inside these limits.
What is Special Ad Category?
In practice
When an ad is classified as political or social-issue, Meta places it in a Special Ad Category and strips away much of the fine-grained targeting available to commercial advertisers. You cannot narrow by detailed demographics or many interest traits. That sounds like a handicap; in practice it forces the discipline that actually wins constituencies — building reach on geography and legitimate affinity. Public Pulse designs every political campaign to perform inside these limits from the start, rather than fighting them, so nothing is rejected on review.
See also
Related terms.
Constituency Targeting
Constituency targeting focuses paid Facebook reach on a specific electoral seat using Meta’s geography and affinity layers, within Special Ad Category limits. It tunes the location radius to union, ward and upazila lines and weights spend toward the pockets that decide the seat, targeting the voters who decide the margin rather than vanity reach.
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Ad Authorization
Ad authorization is Meta’s identity and location verification that an advertiser must complete before running ads about elections, politics or social issues. The advertiser confirms a verified identity and an in-country location and registers who is paying. Without it political ads are rejected, and it can take days to complete.
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Boosted Post
A boosted post is a Facebook or Instagram post that is paid to reach more people, making it the simplest Meta ad. It offers limited targeting, one creative and no frequency control. When the content is political, a boosted post still requires ad authorization and a “Paid for by” disclaimer.
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FAQ
Frequently asked.
- What does Special Ad Category mean?
- Special Ad Category is Meta’s restricted classification for political, electoral and social-issue ads. It limits targeting, so advertisers cannot narrow by age, gender, detailed demographics or many interest traits the way commercial ads allow. Campaigns instead build reach on geography and legitimate affinity, and must be designed to perform inside these limits.
- Why does Special Ad Category matter for Bangladesh brands?
- When an ad is classified as political or social-issue, Meta places it in a Special Ad Category and strips away much of the fine-grained targeting available to commercial advertisers.
- Does Public Pulse use Special Ad Category in client engagements?
- Yes. Special Ad Category is part of how we deliver paid media for clients. Walk through it on a free consultation call.