Special Ad Categoryবিশেষ বিজ্ঞাপন শ্রেণি
Meta’s restricted category for political, electoral, and social-issue ads that limits targeting — no narrowing by age, gender, or detailed personal traits the way commercial ads allow.
What is Special Ad Category?
In practice
When an ad is classified as political or social-issue, Meta places it in a Special Ad Category and strips away much of the fine-grained targeting available to commercial advertisers. You cannot narrow by detailed demographics or many interest traits. That sounds like a handicap; in practice it forces the discipline that actually wins constituencies — building reach on geography and legitimate affinity. Public Pulse designs every political campaign to perform inside these limits from the start, rather than fighting them, so nothing is rejected on review.
See also
Related terms.
Constituency Targeting
Focusing paid Facebook reach on a specific electoral seat using Meta’s geography and affinity layers, within Special Ad Category limits — targeting the voters who decide the margin, not vanity reach.
Open
Ad Authorization
Meta’s identity- and location-verification that an advertiser must complete before running ads about elections, politics, or social issues. Without it, political ads are rejected.
Open
Boosted Post
Paying to extend the reach of an existing Facebook or Instagram post. It is the simplest Meta ad — but when the content is political, a boosted post still requires ad authorization and a “Paid for by” disclaimer.
Open
FAQ
Frequently asked.
- What does Special Ad Category mean?
- Meta’s restricted category for political, electoral, and social-issue ads that limits targeting — no narrowing by age, gender, or detailed personal traits the way commercial ads allow.
- Why does Special Ad Category matter for Bangladesh brands?
- When an ad is classified as political or social-issue, Meta places it in a Special Ad Category and strips away much of the fine-grained targeting available to commercial advertisers.
- Does Public Pulse use Special Ad Category in client engagements?
- Yes. Special Ad Category is part of how we deliver paid media for clients. Walk through it on a free consultation call.