“Paid for by” Disclaimer“যার অর্থায়নে” ঘোষণা
The “Paid for by” disclaimer is the mandatory label on every political ad naming who paid for it. Registered once during authorization on an authorized account, it is then applied automatically to every ad the campaign runs, and it feeds the public Ad Library where anyone can see what a candidate is running.
What is “Paid for by” Disclaimer?
In practice
Meta requires political ads to carry a visible disclaimer stating who paid. It is registered once during authorization and applied automatically to every ad. The disclaimer is not a formality — it is what keeps a campaign on the right side of both Meta’s rules and public scrutiny, and it feeds the public Ad Library where anyone can see what a candidate is running. Public Pulse treats the disclaimer as a discipline: if a message could not stand next to the name of who paid for it, it does not run.
See also
Related terms.
Ad Authorization
Ad authorization is Meta’s identity and location verification that an advertiser must complete before running ads about elections, politics or social issues. The advertiser confirms a verified identity and an in-country location and registers who is paying. Without it political ads are rejected, and it can take days to complete.
Open
Boosted Post
A boosted post is a Facebook or Instagram post that is paid to reach more people, making it the simplest Meta ad. It offers limited targeting, one creative and no frequency control. When the content is political, a boosted post still requires ad authorization and a “Paid for by” disclaimer.
Open
Constituency Targeting
Constituency targeting focuses paid Facebook reach on a specific electoral seat using Meta’s geography and affinity layers, within Special Ad Category limits. It tunes the location radius to union, ward and upazila lines and weights spend toward the pockets that decide the seat, targeting the voters who decide the margin rather than vanity reach.
Open
FAQ
Frequently asked.
- What does “Paid for by” Disclaimer mean?
- The “Paid for by” disclaimer is the mandatory label on every political ad naming who paid for it. Registered once during authorization on an authorized account, it is then applied automatically to every ad the campaign runs, and it feeds the public Ad Library where anyone can see what a candidate is running.
- Why does “Paid for by” Disclaimer matter for Bangladesh brands?
- Meta requires political ads to carry a visible disclaimer stating who paid.
- Does Public Pulse use “Paid for by” Disclaimer in client engagements?
- Yes. “Paid for by” Disclaimer is part of how we deliver paid media for clients. Walk through it on a free consultation call.