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Public Pulse
Paid Media

Meta Conversions API (CAPI)মেটা কনভার্সন এপিআই

Meta Conversions API (CAPI) is server-to-server event tracking that sends conversions from a site or CRM to Meta's ad platform, recovering signal lost to iOS ATT and ad blockers. Because browser-side pixel firing drops 30–50% or more of events after iOS 14.5, sending the same events from the server gives Meta's bidding a more complete signal.

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What is Meta Conversions API (CAPI)?

Meta Conversions API (CAPI) is server-to-server event tracking that sends conversions from a site or CRM to Meta's ad platform, recovering signal lost to iOS ATT and ad blockers. Because browser-side pixel firing drops 30–50% or more of events after iOS 14.5, sending the same events from the server gives Meta's bidding a more complete signal.

In practice

Browser-side Meta Pixel firing drops 30–50%+ of events post-iOS-14.5. CAPI sends the same events from your server so Meta's bidding has a more complete signal. Public Pulse implements both pixel + CAPI on every e-commerce build.

See also

Related terms.

FAQ

Frequently asked.

What does Meta Conversions API (CAPI) mean?
Meta Conversions API (CAPI) is server-to-server event tracking that sends conversions from a site or CRM to Meta's ad platform, recovering signal lost to iOS ATT and ad blockers. Because browser-side pixel firing drops 30–50% or more of events after iOS 14.5, sending the same events from the server gives Meta's bidding a more complete signal.
Why does Meta Conversions API (CAPI) matter for Bangladesh brands?
Browser-side Meta Pixel firing drops 30–50%+ of events post-iOS-14.
Does Public Pulse use Meta Conversions API (CAPI) in client engagements?
Yes. Meta Conversions API (CAPI) is part of how we deliver paid media for clients. Walk through it on a free consultation call.
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