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Paid Media

Meta Conversions API (CAPI)মেটা কনভার্সন এপিআই

Server-to-server event tracking from your site/CRM to Meta's ad platform, used to recover conversion signal lost to iOS ATT and ad blockers.

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What is Meta Conversions API (CAPI)?

Server-to-server event tracking from your site/CRM to Meta's ad platform, used to recover conversion signal lost to iOS ATT and ad blockers.

In practice

Browser-side Meta Pixel firing drops 30–50%+ of events post-iOS-14.5. CAPI sends the same events from your server so Meta's bidding has a more complete signal. Public Pulse implements both pixel + CAPI on every e-commerce build.

See also

Related terms.

FAQ

Frequently asked.

What does Meta Conversions API (CAPI) mean?
Server-to-server event tracking from your site/CRM to Meta's ad platform, used to recover conversion signal lost to iOS ATT and ad blockers.
Why does Meta Conversions API (CAPI) matter for Bangladesh brands?
Browser-side Meta Pixel firing drops 30–50%+ of events post-iOS-14.
Does Public Pulse use Meta Conversions API (CAPI) in client engagements?
Yes. Meta Conversions API (CAPI) is part of how we deliver paid media for clients. Walk through it on a free consultation call.
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