Boosted Postবুস্টেড পোস্ট
Paying to extend the reach of an existing Facebook or Instagram post. It is the simplest Meta ad — but when the content is political, a boosted post still requires ad authorization and a “Paid for by” disclaimer.
What is Boosted Post?
In practice
Boosting is where almost every Bangladeshi candidate starts, because it is one tap from a page post. It is fast and blunt: limited targeting, one creative, no message testing, no frequency control. It works to amplify a moment that is already resonating — a rally clip, a local win — but it does not carry a message through a constituency the way an Ads Manager campaign does. Crucially, boosting political content without completing Meta’s authorization and disclaimer is a policy violation that gets ads rejected and pages restricted. Public Pulse boosts only from authorized, disclaimed accounts, and only when a boost is genuinely the right tool.
See also
Related terms.
Ad Authorization
Meta’s identity- and location-verification that an advertiser must complete before running ads about elections, politics, or social issues. Without it, political ads are rejected.
Open
“Paid for by” Disclaimer
The mandatory label on every political ad naming who paid for it. Registered once on an authorized account, it then appears on every ad the campaign runs.
Open
Special Ad Category
Meta’s restricted category for political, electoral, and social-issue ads that limits targeting — no narrowing by age, gender, or detailed personal traits the way commercial ads allow.
Open
FAQ
Frequently asked.
- What does Boosted Post mean?
- Paying to extend the reach of an existing Facebook or Instagram post. It is the simplest Meta ad — but when the content is political, a boosted post still requires ad authorization and a “Paid for by” disclaimer.
- Why does Boosted Post matter for Bangladesh brands?
- Boosting is where almost every Bangladeshi candidate starts, because it is one tap from a page post.
- Does Public Pulse use Boosted Post in client engagements?
- Yes. Boosted Post is part of how we deliver paid media for clients. Walk through it on a free consultation call.