Brand Building & Design.
Logo, identity, packaging, brand guidelines and competitor positioning.
What is Branding at Public Pulse Agency?
A brand is the sum of every visual and verbal cue your customer sees, repeated until it becomes recognizable. We design those cues deliberately — and ship a brand book that makes them reproducible by anyone on your team, not just by us.
Deliverables
What’s in the box.
- Brand discovery: customer interviews, founder interviews, competitor positioning analysis
- Naming (for new brands or sub-brands): shortlist, trademark check, domain availability
- Logo system: primary mark, secondary mark, monogram, lockups, light/dark variants
- Visual identity: color palette, typography, photography style, iconography, illustration system
- Packaging design (consumer goods, FMCG, hospitality collateral)
- Brand voice & messaging guidelines: tone, taglines, do/don't language examples
- Brand book PDF + Figma library + asset zip — versioned and handover-ready
How it runs
5-step process.
Discovery Workshop
Two-hour workshop with founders. We surface the audience, the competition, the cultural cues, and the truth-of-the-brand we're going to build around.
Strategic Positioning
Positioning statement, brand pillars, voice principles. We get sign-off on words before pixels — because brands fail at the words.
Identity Design
Logo, palette, type, photography. Two to three rounds of concepts, narrowed and refined. Always tested against real applications, not isolated on a white slide.
System & Application
Apply the identity to your real touchpoints — packaging, social, signage, deck templates, email. The brand book is built from real examples.
Handover & Training
Brand book delivered with a 60-minute team training so your in-house marketers can apply the system without our help.
Why us
Why Public Pulse for Branding?
Built for application, not for awards
We design what your team can apply at 11pm on a Friday. Brand books that survive contact with real production briefs.
Bangladesh-aware design
We know which Latin typefaces pair well with Bangla, which colors carry political connotations, and which packaging conventions work for FMCG here.
Founders in the room
Strategy decisions get made with the founder present — not relayed through a junior account manager. Faster decisions, fewer rebriefs.
Figma library handover
You leave with a working Figma library (components, variables, swatches) — not just a PDF. Your in-house designer can keep building.
FAQ
Frequently asked.
- How long does a full brand build take?
- Eight to twelve weeks for a new brand from scratch (naming + identity + brand book). Six to eight weeks for an identity refresh on an existing brand. Rushed five-week sprints are possible at a 25% premium.
- Do you do naming, or do we bring the name?
- Both. Naming adds two to three weeks (legal and domain checks take real time). If you bring the name, we validate it for trademark conflict and audience perception before designing around it.
- What if we need a logo refresh, not a full rebrand?
- We offer logo-refresh-only engagements — typically four to six weeks, smaller fee. Useful when the strategy is solid but the visual identity has aged out.
Related
Pair with.
Political PR
Candidate image building, crisis management, election campaigns, and narrative engineering.
Explore
Social Media
Facebook, Instagram, YouTube, TikTok — full platform management for Bangladeshi brands.
Explore
Content Production
Video, photo, motion graphics, drone shoots — strategy-driven content shot in Bangladesh.
Explore
Ready for Branding?
Free 30-minute consultation. We’ll review your situation and propose a plan.