Analytics & Performance Reporting.
GA4, GTM, Meta Pixel setup, Looker Studio dashboards, monthly ROI reports.
What is Analytics at Public Pulse Agency?
Marketing reports usually answer the wrong question. Yours should answer one thing: did this month's spend produce more revenue than it cost? Our analytics stack is built backwards from that question.
Deliverables
What’s in the box.
- GA4 setup or migration from Universal Analytics, with proper event schema
- Google Tag Manager: container build, naming conventions, version control
- Meta Pixel + Conversion API (server-side via Cloudflare Worker or your backend)
- Google Ads conversions, Enhanced Conversions, offline conversion imports
- Looker Studio dashboards: campaign-level, channel-level, executive-level
- Monthly ROI report in BDT with attribution model documented
- Quarterly attribution review — which channels actually drove revenue, which got false credit
How it runs
5-step process.
Stack Audit
We inventory every tracking pixel, every Tag Manager container, every GA4 property — and document what's broken, duplicated or sending bad data.
Rebuild & Validate
Clean GTM container, GA4 event schema, server-side Meta Conversion API, Google Ads Enhanced Conversions. We validate every event with real test transactions before signing off.
Dashboard Build
Looker Studio dashboards at three altitudes — campaign-detail for the buyer, channel-summary for the marketing lead, ROI-only for the CFO.
Monthly Reporting Cadence
Monthly PDF report + 30-min review call. Spend, conversions, CPA, ROAS, contribution-margin if we have the data.
Quarterly Attribution Review
Every 90 days we re-examine which channels truly drove revenue using multi-touch attribution — and reallocate next quarter's budget accordingly.
Why us
Why Public Pulse for Analytics?
Server-side first
iOS tracking loss is real. We deploy Conversion API server-side from day one, recovering 20–40% of conversion signal most agencies leave on the table.
BDT-native reporting
Reports are in taka, against your actual revenue, against your actual COGS where available — not in dollars with a vague 'ROAS' figure.
Auditable container
Our GTM containers are version-controlled with clear naming. You can hand them to another agency in 30 minutes if you ever need to — and that fact alone is why most clients stay.
We say no to vanity dashboards
If a metric won't change a decision, it doesn't go on the dashboard. Pages that nobody reads are debt, not value.
FAQ
Frequently asked.
- We're still on Universal Analytics — can you migrate us?
- Yes. GA4 migration is a 3–4 week project. We rebuild the event schema, set up GTM properly, validate against your old data, and keep both systems live during the transition.
- How much does the analytics service cost?
- Setup is a one-time project (typically ৳1,50,000–৳4,00,000 depending on stack complexity). Monthly reporting + maintenance retainer starts at ৳35,000/month and scales with the number of channels and properties.
- Do you replace our marketing team, or work with them?
- We work with them. Our job is to give the marketing team a trustworthy measurement layer so their decisions get made on real data — not to take over campaign execution unless that's also in scope.
From the blog
Practitioner guides on analytics.
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Ready for Analytics?
Free 30-minute consultation. We’ll review your situation and propose a plan.