Move a constituency on Facebook — run to the letter of Meta’s rules.
Public Pulse plans, authorizes, and runs Facebook & Instagram advertising for Bangladeshi candidates and parties — audience-first, message-disciplined, and fully inside Meta’s political-ad transparency regime. No bought engagement. No shortcuts that get an account shut down mid-campaign.
- Entity
- Registered BD company · BIN + Trade License
- Process
- Meta ad-authorization & disclaimer on every account
- Terms
- NDA by default · one candidate per constituency
Not “boost and hope.” A paid operation with a plan behind every taka.
Most candidates in Bangladesh already boost posts. Few run a campaign. The difference is whether spend is attached to a defined audience, a tested message, and a number you’re trying to move — or whether it’s ৳500 dropped on whatever the page manager posted that morning.
We treat a Facebook budget the way a campaign treats a rally: a plan, a route, a headcount target, and a debrief. Boosting has its place — it’s how you amplify a moment that’s already working. But durable reach through a constituency comes from Ads Manager: proper audiences, message variants, frequency control, and daily reallocation toward whatever is actually landing.
Four movements, in order. Rigor is the whole edge.
The sequence is deliberate. Authorization gates everything; audience defines message; message defines creative; measurement decides where the next taka goes.
The rules aren’t red tape. They’re the difference between a live campaign and a dead account.
Meta enforces a specific regime for ads about social issues, elections and politics. We run every account to it — because a suspension in the final week is unrecoverable.
Identity & location confirmation
Anyone running political ads must be authorized by Meta — a verified identity plus a confirmed in-country location. We complete this per account, ahead of the campaign, so nothing stalls at launch.
“Paid for by” on every ad
Political ads carry a visible disclaimer naming who paid. It’s registered once, applied to every ad, and it’s what keeps the campaign on the right side of both Meta and public scrutiny.
Special Ad Category limits
Political advertising restricts targeting — no narrowing by age, gender, or detailed traits the way commercial ads can. We build reach within those limits, on geography and legitimate affinity.
Public Ad Library, by design
Every political ad is archived in Meta’s public Ad Library for years. We write and target assuming full public visibility — because it is public. Nothing runs that we couldn’t defend on the record.
Built for how Bangladesh actually uses Facebook.
National playbooks don’t survive contact with a Bangladeshi constituency. Four realities shape every plan we run.
Bangla-first creative
Reach and trust live in Bangla. English creative under-delivers outside a few urban pockets. Copy, captions, and voiceover are authored in Bangla, with dialect judgment for the seat, not translated after the fact.
Mobile, data-light
The electorate is on mid-range Android over metered data. Creative is built to land in the first second, legible on a small screen, and to work with sound off — because that’s how most of it is seen.
Constituency geography
We target the seat, not the country — location radius tuned to union, ward, and upazila lines, with spend weighted toward the pockets that decide the margin, not vanity reach across places that don’t vote here.
Taka efficiency
Budgets are real and finite. We plan in BDT against reach and frequency the campaign can sustain to polling day, and we say plainly when a boost is enough and when it isn’t.
Illustrative planning ranges, in taka.
Management fee, separate from media spend. Ranges for scoping only — every constituency gets a real plan on the briefing call. These are planning figures, not a performance promise.
| Engagement | Best for | Management fee | Suggested media / mo |
|---|---|---|---|
| Boost desk | Amplifying moments on an existing page | ৳50,000+ / mo | ৳50k – ৳2L |
| Constituency campaign | Single seat, full Ads Manager operation | ৳1,50,000+ / mo | ৳3L – ৳12L |
| Multi-seat / party | Coordinated push across constituencies | ৳3,00,000+ / mo | Scoped per plan |
MEDIA SPEND PAID TO META, SEPARATE FROM FEE · NDA-PROTECTED · ONE CANDIDATE PER CONSTITUENCY PER CYCLE
Why the method is the proof.
Every serious agency will show you screenshots. Screenshots are the easiest thing in the world to fake — and in political work, the last thing you should trust. So we lead with what can’t be faked: a registered Bangladeshi entity, a compliant authorization process on every account, NDA terms, and a written method a campaign manager can hold us to.
[ BENCHMARK · FORTHCOMING ] We’re compiling first-party Bangladesh political-ad cost benchmarks — CPM, reach efficiency by division — from our own managed campaigns, to publish dated and sourced. We’d rather ship one real number than borrow ten.
What campaigns actually ask.
Is running political ads on Facebook even legal in Bangladesh?+
Boosting vs. Ads Manager — which do we need?+
How much should a constituency campaign budget?+
Will you work with our opponent too?+
How early should we start?+
Bring us the seat. We’ll bring the plan.
A confidential 30-minute briefing: your constituency, your timeline, and a straight read on what a compliant Facebook operation would cost and deliver. No pitch theatre.