Why SEO and Website Pricing in Bangladesh Feels Opaque
Walk into a Dhaka digital agency and ask for an SEO quote. You'll hear "20,000 BDT per month" or "5 lakh for a website" — but neither answer tells you what you're actually buying. One agency might mean blog posting; another might mean technical SEO and schema markup. One website quote includes hosting; another doesn't. The lack of transparency isn't malice — it's because most agencies price by gut feeling, not by deliverables.
Public Pulse Agency prices SEO and website work by what you actually receive: audits, technical fixes, schema markup, website development, local SEO activation, and monthly reporting. This guide breaks down what each component costs in Bangladesh, why the prices vary, and how to spot a deal that sounds cheap but delivers nothing.
The Core Cost Drivers in Bangladesh
Before you see a number, understand what moves the needle:
Website complexity. A five-page brochure site in WordPress costs far less than a multi-tenant SaaS platform in Next.js. A real-estate listing portal with filters, maps, and user accounts is not a blog. Pricing reflects that.
Your starting point. If you have an existing site, a technical SEO audit and targeted fixes cost less than a full rebuild. If your site is a legacy mess — slow, unindexed, full of broken links — sometimes a rebuild is cheaper than salvage.
Local SEO scope. If you operate in one neighbourhood of Dhaka, local SEO activation is straightforward. If you serve Dhaka, Chattogram, Sylhet, and Cox's Bazar, you need multiple Google Business Profiles, citation cleanup across regional directories, and a review-generation flow in each market. That scales the cost.
Ongoing reporting and iteration. A one-time SEO project is cheaper than a 12-month program. But a one-time project rarely moves the needle. Most Bangladeshi brands see real traffic and conversion lift only after 3–6 months of consistent optimization, content briefs, and internal-link fixes.
Content writing. Schema markup and technical SEO are one line item. Writing blog posts, service pages, and case studies is separate. Many agencies bundle them; transparent ones don't. If you need 10 service pages written and optimized, that's a separate cost on top of the website build.
The Audit: Your Starting Point
A technical SEO audit is where most engagements begin. It answers: "What's wrong with my site, and what will it cost to fix?"
What's included:
- Crawlability and indexability analysis (robots.txt, sitemap, canonical tags, noindex flags)
- Core Web Vitals measurement (Largest Contentful Paint, Cumulative Layout Shift, Interaction to Next Paint)
- Schema markup audit (Organization, LocalBusiness, Article, Service, FAQPage, BreadcrumbList — what's missing, what's broken)
- On-page SEO review (titles, meta descriptions, header structure, image alt text)
- Backlink profile and competitor benchmarking
- Keyword opportunity report for the next 12 months
- A prioritized roadmap: what to fix first, what to defer, what to rebuild
Cost in Bangladesh: 15,000–40,000 BDT, depending on site size and complexity.
A small WordPress blog: 15,000–20,000 BDT. A mid-size e-commerce site: 25,000–35,000 BDT. A large corporate site with 100+ pages: 35,000–40,000 BDT.
This is not a "free audit" — those are sales calls masquerading as audits. A real audit takes 15–20 hours of technical work and produces a document you can act on, share with your team, or take to another agency if you choose.
Website Development: The Build
Once you know what's wrong, you decide: fix the existing site or rebuild.
Rebuild (new site, from scratch):
A small brochure site (5–10 pages, WordPress): 1,50,000–3,00,000 BDT. Includes design, development, hosting setup, SSL, and basic SEO structure (schema, sitemaps, robots.txt).
A mid-size site (15–30 pages, WordPress or Next.js, e-commerce or service-based): 4,00,000–8,00,000 BDT. Includes custom design, mobile-first build, Core Web Vitals optimization, schema markup, and local SEO structure.
A large or complex site (50+ pages, Next.js, multi-tenant, custom integrations): 8,00,000–15,00,000 BDT. Includes advanced performance optimization, API integrations (Bkash, Nagad, third-party CRMs), accessibility compliance, and a content management workflow.
Salvage (fix the existing site):
If your site is slow but structurally sound, you might not need a rebuild. Technical fixes — image optimization, code splitting, lazy loading, removing render-blocking resources — can cut load times in half. Cost: 50,000–2,00,000 BDT, depending on how much debt you're carrying.
If your site is unindexed or has broken schema, fixing that is cheaper than rebuilding. Cost: 30,000–1,00,000 BDT.
Why the range is so wide:
A WordPress brochure site is a template with a few tweaks. A Next.js build with custom design, performance tuning, and API integrations is engineering. The difference is not just time — it's skill, testing, and ongoing maintenance. You pay for what you get.
On-Page SEO and Schema Markup
Once the site is live, on-page SEO and schema markup are the next layer. This is where most Bangladeshi brands leak traffic.
What's included:
- Title tags and meta descriptions optimized for click-through rate
- Header structure (H1, H2, H3) aligned with keyword intent
- Internal linking strategy: pillar pages, cluster pages, orphan page fixes
- Image optimization and alt text
- Schema markup: Organization, LocalBusiness, Article, Service, FAQPage, BreadcrumbList — all implemented at build time, not bolted on later
Cost: 40,000–1,50,000 BDT, depending on site size.
A small site (5–10 pages): 40,000–60,000 BDT. A mid-size site (15–30 pages): 80,000–1,20,000 BDT. A large site (50+ pages): 1,20,000–1,50,000 BDT.
This is often bundled into the website development cost. If you already have a site and want to add or fix schema, it's a separate line item.
Local SEO Activation
If you serve customers in Dhaka, Chattogram, Sylhet, or Cox's Bazar, local SEO is non-negotiable. This is where most Bangladeshi businesses see immediate ROI.
What's included:
- Google Business Profile setup and full optimization
- Citation cleanup across local directories (Google Maps, Facebook, local BD directories)
- Review-generation flow (email, SMS via Bkash or Nagad payment confirmations, post-purchase prompts)
- Local keyword research (what customers in each city actually search for)
- Local schema markup (LocalBusiness, Service, FAQPage)
Cost: 20,000–80,000 BDT, depending on scope.
Single city (Dhaka): 20,000–40,000 BDT. Multiple cities (Dhaka + Chattogram + Sylhet): 50,000–80,000 BDT.
This is often a one-time setup cost, with monthly maintenance (review monitoring, citation updates) running 5,000–15,000 BDT per month.
Monthly SEO and Reporting
After launch, SEO is not a one-time project — it's an ongoing discipline. This is where most Bangladeshi brands fail. They build a site, do SEO once, and wonder why traffic plateaus after three months.
What's included:
- Monthly rankings tracking (for your target keywords)
- Organic traffic and conversion rate reporting
- Core Web Vitals monitoring (weekly measurement, weekly fixes)
- Content brief generation (what to write next, which keywords to target)
- Competitor benchmarking
- Roadmap for the next month: what we shipped, what we'll ship next
Cost: 15,000–50,000 BDT per month, depending on scope.
Basic reporting (rankings + traffic): 15,000–25,000 BDT. Full program (rankings, traffic, conversion, content briefs, Core Web Vitals fixes): 30,000–50,000 BDT.
Most Bangladeshi brands see meaningful traffic lift after 3–6 months of consistent work. A 12-month program costs 1,80,000–6,00,000 BDT. That sounds like a lot until you compare it to the traffic and leads you'll generate.
The Real Cost of Cheap SEO
You'll find agencies offering "SEO for 5,000 BDT per month" or "website for 50,000 BDT." Here's what you're actually getting:
5,000 BDT per month: Blog posting, maybe. Keyword research, no. Technical fixes, no. Schema markup, no. Reporting, no. You're paying for content volume, not traffic quality. After six months, you'll have 20 blog posts and zero organic traffic.
50,000 BDT website: A template site, maybe customized. No performance optimization. No schema markup. No mobile testing. No accessibility review. It'll rank for your brand name and nothing else.
The cheapest option often costs the most because it doesn't work. You'll spend 50,000 BDT on a site that generates zero leads, then spend another 2,00,000 BDT rebuilding it properly. Or you'll spend 5,000 BDT per month on SEO that doesn't move the needle, then abandon it after three months and start over with a different agency.
Transparent pricing — where you know exactly what you're buying — is more expensive upfront but cheaper over time.
What Public Pulse Agency Charges
Public Pulse Agency prices SEO and website work by deliverables, not by guesswork. Here's what a typical engagement looks like:
Audit: 20,000–35,000 BDT. Includes technical SEO audit, on-page review, keyword opportunity report, and a prioritized roadmap.
Website rebuild (mid-size): 5,00,000–8,00,000 BDT. Includes design, Next.js or WordPress development, mobile-first build, Core Web Vitals optimization, schema markup, and local SEO structure.
On-page SEO and schema (if site exists): 80,000–1,20,000 BDT. Includes title/meta optimization, header structure, internal linking, and schema markup implementation.
Local SEO activation: 30,000–60,000 BDT. Includes Google Business Profile setup, citation cleanup, review-generation flow, and local schema markup.
Monthly SEO program: 30,000–50,000 BDT per month. Includes rankings tracking, traffic and conversion reporting, Core Web Vitals fixes, and content briefs.
All pricing is in BDT, billed from a Bangladesh-registered entity. No hidden fees. No "setup charges" or "rush fees." You know what you're paying for before you sign.
How to Budget for Your Own Project
Start with this framework:
- Audit first. Spend 20,000–35,000 BDT to understand what's wrong. This is non-negotiable. You can't price a fix without a diagnosis.
- Decide: fix or rebuild. If the audit shows fixable issues, budget 50,000–2,00,000 BDT for technical fixes. If the site is fundamentally broken, budget 4,00,000–8,00,000 BDT for a rebuild.
- Add on-page SEO and schema. Budget 80,000–1,20,000 BDT. This is where most Bangladeshi sites leak traffic.
- Activate local SEO. Budget 30,000–60,000 BDT. If you serve multiple cities, add 20,000–30,000 BDT per additional city.
- Commit to 6–12 months of monthly SEO. Budget 30,000–50,000 BDT per month. This is where you'll see real ROI.
Total for a mid-size Bangladeshi business: 7,00,000–15,00,000 BDT over 12 months. That sounds like a lot until you calculate the leads and revenue it generates.
The Accountability Question
The reason Public Pulse Agency prices transparently is simple: when SEO and website development are the same team, no one can blame the other for slow pages or missing schema. The team that builds the site is the team that has to rank it. Accountability is built in.
If you hire an SEO agency and a web developer separately, they'll blame each other when the site doesn't rank. "The site is too slow," the SEO team says. "The SEO team didn't brief us on schema," the dev team says. You're stuck in the middle, paying both, getting results from neither.
When one team does both — technical SEO audit, website development, on-page optimization, schema markup, local SEO activation, and monthly reporting — there's nowhere to hide. The team either delivers or doesn't.
That's why pricing matters. Transparent pricing forces accountability. Vague pricing lets agencies hide behind excuses.